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idle gaze is a cultural intelligence & strategy studio.

We focus on decoding the deeper undercurrents that shape culture, helping brands to define what they stand for and how they want to show up in the world.

Founded by Alexi Gunner.

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SELECTED CLIENTS
adidas / Nike / On Running / Zalando / Asket / ASOS / GORE-TEX / TikTok / Netflix / HP / Samsung / Miele / Audi / CUPRA / Genesis / MINI / FELLR / Ballantine’s Whisky 

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