CONTACT
Email

ABOUT

idle gaze is a cultural intelligence & brand strategy studio.

We focus on decoding the deeper undercurrents that shape culture, helping brands to define what they stand for and how to show up meaningfully in the world.

Founded by Alexi Gunner.

CAPABILITIES & SERVICES
TESTIMONIALS

SELECTED CLIENTS
adidas / Nike / On Running / Zalando / Asket / ASOS / GORE-TEX / TikTok / Netflix / HP / Samsung / Miele / Audi / CUPRA / Genesis / MINI / FELLR / Ballantine’s Whisky 

FOLLOW ALEXI
Substack
Instagram

SELECTED WRITING & MEDIA 


Substack
Partying in the age of constant optimisation
Performative audiophilia
In search of ungrammable spaces
In praise of gateopeners
Research as a form of pattern disruption

Other publications
Protein: surveillance chic
Protein: mystery matters
Dirt: selling subversion
Playground: stressful dystopias  & VIP utopias

Press mentions
The Guardian
The Cut
Campaign Germany

Interviews & panels
Alexi Gunner on signals & culture; That Business of Meaning
Decoding culture, trends & the future of brand-building with Alexi Gunner; Playground Magazine
How to avoid over-cooking your social strategy; Salmon Theory roundtable

Additional collaborations
Editorial support; OFF Magazine
Co-author: RADAR ‘A More Playful Future’ & ‘Our Centaur Future’ reports
Expert input: The Resurgence of Text Media; Busy Corner Culture Report